The automotive market is fiercely competitive, with brands vying for attention at every turn. While many rely on ever-more expensive and luxurious experiences, The W stands out as a unifier of value. The brand seamlessly aligns its internal operations with its external business strategies, creating consistency and building trust over the long term.

The precision of high-performance engineering inspired every material, translating the technical and sophisticated essence of The W into its identity.

I led the creative direction of a team comprising a designer, motion designer, and 3D artist. My hands-on involvement included developing the co-branding system, a cornerstone of the brand’s communication, as well as overseeing merchandising, signage, and campaigns. Every detail was carefully crafted to establish The W as a benchmark for innovation and sophistication in the automotive industry.

(This project was developed in collaboration with BCC, where I contributed as Creative Director)