Odd Sheep™ is reshaping the Brazilian tattoo market by combining discipline, care, and creativity. With one foot in counterculture and the other in the factory, the brand leads a movement that values professionalism and drives the development of a more qualified industry.

Through a simple product, tattoo ink, Odd Sheep™ is redefining standards and encouraging new artists to build a sustainable market. This essence is evident in every detail, from the three-cornered packaging that stands out in studios to the concept that inspires purposeful subversion.

In this project, I shared creative direction with designers, motion designers, illustrators, and 3D artists, aligning the brand’s strategic vision with its leader. Drawing from my tattooing background, I shaped concepts, developed the fashion line, and directed the label design, ensuring every element represented Odd Sheep™’s unique purpose.

Odd Sheep™ is a reminder that with the right tools, great artists can transform the industry and spark true revolutions.

(This project was developed in collaboration with BCC, where I contributed as Creative Director)