In Brazil, 100% of businesses face challenges in management, often directly impacting the personal lives of their owners. When seeking help, entrepreneurs typically find themselves limited to three options: universities, SEBRAE, or mentors. NWB offers a fourth path, providing a clear and purposeful business journey that avoids the pitfalls of conventional approaches.
NWB, short for No Way Back, symbolizes an irreversible transformation. A transformed entrepreneur never returns to being constrained or believing in illusions. The knowledge acquired paves the way for a new reality, one that cannot be undone.
I co-led the creative direction for this project, driving strategic research and guiding the design team. My responsibilities included directing photography, creating the modular visual identity system, and overseeing the physical applications of the brand.
(This project was developed in collaboration with BCC, where I contributed as Creative Director)
In Brazil, 100% of businesses face challenges in management, often directly impacting the personal lives of their owners. When seeking help, entrepreneurs typically find themselves limited to three options: universities, SEBRAE, or mentors. NWB offers a fourth path, providing a clear and purposeful business journey that avoids the pitfalls of conventional approaches.
NWB, short for No Way Back, symbolizes an irreversible transformation. A transformed entrepreneur never returns to being constrained or believing in illusions. The knowledge acquired paves the way for a new reality, one that cannot be undone.
I co-led the creative direction for this project, driving strategic research and guiding the design team. My responsibilities included directing photography, creating the modular visual identity system, and overseeing the physical applications of the brand.
(This project was developed in collaboration with BCC, where I contributed as Creative Director)
Credits:
Bruno Andrade
Kaio Cezar
Nicoly Moura
Lucas Rocha
Júlia Bertaso
Igor Sena
Yuri Barros
Lucas Fox
Paulo Theresina
Breno Feliciano
Gabriel Biehl
Felipe Rufino
With 8 years of experience blending design, strategy, and culture, turning vision into powerful brands.
Available for work
Let's Work Together.
With 8 years of experience blending design, strategy, and culture, turning vision into powerful brands.
Available for work
Let's Work Together.
With 8 years of experience blending design, strategy, and culture, turning vision into powerful brands.
Available for work
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