Letícia Silveira spent years as @nutri.let, a well-known figure in the nutrition field. But the time came to leave titles behind and embrace an identity that reflects her authenticity, with no labels but all the experience that made her unique.

Let & Ponto represents this new chapter. A straightforward, no-frills brand designed to convey clarity and connection. Every detail was crafted to translate her essence into something meaningful and aligned with her purpose of transforming lives.

For this project, I led the creative direction, working with a team of designers, motion designers, illustrators, and 3D artists. I personally created a custom typography and developed the fashion and product line, ensuring everything captured Letícia’s truth and her ability to inspire her community.

(This project was developed in collaboration with BCC, where I contributed as Creative Director)